Our Story
The Woman
Legend speaks of a woman who lives at the edge of the woods — a healer shaped by seasons, silence, and the slow wisdom of the earth. She is discerning, steady, and deeply intuitive. She does not rush, she does not perform, and she does not speak without purpose.
She honors ancient ways of healing: listening first, tending gently, and addressing the root rather than the noise. Her presence is direct but warm, grounding but encouraging. She will not coddle you, and she will not offer empty comfort — only truth, clarity, and care that lingers.
This is the spirit of Apothic Fox. Rooted in herbal tradition, guided by intuition, and devoted to honest healing. Like the wise woman of the woods, we hold space, offer the tea, speak the truth, and help you return to what your body and soul have been asking for all along.
We know this Woman.
At Apothic Fox, we honor this ancient knowing.
We believe that in the slowness, the intentional, and the consistent, we find healing. We come back to this place when what we think we know has run out. In the most ancient of remedies, we find wisdom that steeps in a cup of tea, intuition that rises to the surface in the stillness of self-care, and the truth that rings out in your bones in a dose of reality-check.
The Apothic Fox Team
FOUNDER
Danae
Danae Hersha is a Licensed Massage Therapist (MA100058/MM43392), Community Herbalist with 8 years of formal herbal training. Through her work, she attunes to others in the moment, often holding space for the most painful of moments. Her own health journey and professional training have included the use of holistic and alternative medicines, herbal remedies, and nutrition to meet the needs of the body.
Director of Operations
Shauna
Shauna is responsible for managing the behind-the-scenes and ensuring our workflow is on time and in budget. She wears many hats and has many talents. She’s been working with herbal health for 6 years. Her wisdom is well-earned and utilized in every product of Apothic Fox. When she’s not running operations at the Apothic Fox, you can find her running the show at home or hiding in her bed, catching up on her latest book.